After growing tired of traditional linen towels, in 1949 the Swedish engineer Curt Lindquist sought out to create a dishcloth that dries quickly like a towel, but is very absorbent like a sponge. Thus the Wettex dishcloth was born. His wife Margareta named the sponge cloth ”Wettex”, which is an abbreviation of the words “wet” and “textile”. This type of dish cloth has been used in virtually every Swedish household for more than 70 years and we are now bringing this to all American households.